domingo, 15 de mayo de 2011
THE FUTURE OF SMARTPHONES IS IN 2MM
The latest in mobile devices is PaperPhone, a mobile flexible as a sheet of paper.
Maked by researchers of Queen's University in Ontario (Canada), to select the operating system options we have to turn various regions of the screen, and navigate throught the menú optinons.
The new interactive gadget does everything that classic smart-phone can do, calls, store music, store electronic books. With the peculiarity that the display is a 9.5-inch flexible display with electronic ink (e-ink ), which conforms to the size of our pocket.
The display is equipped with sensors that recognize the location of each action. The device can be configured to log specific types of fold, so only perform actions with every movement.
PaperPhone heralds a new generation of super lightweight, thin and flexible, they do not consume power while the user is using.
The team will announce its 'PaperPhone' on 10 May at the Association for Computing Machinery in Vancouver.
This technologie will be catched by Apple , Microsoft, an other brands, and maybe in three or five years the mobile phones will be no larger than 2 mm.
The problem that I see in that devices is the incompatibility with cameras, or in-put earphones. I think that the matter of the camera doesn't have solution , but the earphones could be work through bluetooth, or Wi-Fi.
jueves, 5 de mayo de 2011
The LunaTik and the TikTok
Today I will talk about the "Luna Tik" and and the "TikTok. "
Two straps to convert the iPod Nano in a wristwatch. It seems that many people liked the concept at a press conference that Apple and the idea did not take long to reach the sweet figure of a million dollars for the project became a reality. Now we have received the news that Luna Tik TikTok and will be available at the Apple Store, which means that not only the idea was good, but sales are going to be really interesting for the push which is supported by Apple.
Personally I recommend using one of these bracelets for a more useful the iPod Nano, also, the iPod does not weigh practically nothing, so it will be even lighter than a Rolex and more than a Trolex.
I encourage you to continue commenting. Thank you very much.

domingo, 1 de mayo de 2011
I'M A CAM , SPIDER-CAM
"SpiderCam, SpiderCam,
Does whatever a spider can..."
In this century a new cam has entered in the world of entertaiment the "Spidercam".
The Spidercam is a system which enables film and television cameras to move both vertically and horizontally over a predetermined area, typically the playing field of a sporting event such as a football field or a tennis court.
That camera records awesome zeniths movements, that no one more can. It's ordinary used in sports and shows with a big studio set. The camera has a lot of utilities, can film new movements which reveals new manners to view the shows.
The actions that can shoot Spidercam other cameras can not shoot. For example, in soccer, when someone do a fault that the other cams doesn't film, with the recordings of the Spidercam we can see this details.
In the next video we can view a recent Match of Real Madrid Vs Barcelona and the recordings of an Spidercam.
www.youtube.com/watch?v=9E74Dq11vio
We can see that the zooms and the zenith movements are amazing!
This camera was used to film Spider-Man , because the movements that can get in the air simulates the jumps of the Super-hero.
/www.youtube.com/watch?v=wdeqqb7jDho
I think that the use of this cam, becomes a new manner to film. When the 3D technology and an Spidercam works together, the effect it's spectacular.
The first time I saw the recordings of an Spidercam, I thought that was a computered visual effect, or a extracted scene of a videogame.
What's your opinion?? Comment under The post!! Thanx!
jueves, 28 de abril de 2011
A little suggestion
Well. I do not think that things can go so far as we proposed in Daumar (the institution that has made this documentary).
But it would be nice if we had to get to where we propose to solve a problem that young people today such as technology.
Having and wanting more are two verbs or actions that consistently make us prisoners. I think it's an addiction. It's something that ... it goes too far. First it was mobile. Later there was to be replaced because it was obsolete. Play Station arrived and the same, the computer ... Pentium I, II, III, IV and so on. Now if you're not Black, you're out. If you have iPhone, you're a rolling stone, if your computer weighs over 2 kilos are in the stone age, if you have 3D screen for the PS3 or the Wii 2.6 your life is worthless, if your car is a Seat Ibiza, prepare to be the laughing stock of Barcelona, and not speak to you if you have a Cinquecento.
In short way, whenever we have more badly. To see what we can do. I propose to give me solutions through comments to improve this situation that binds and enslaves the population.
domingo, 3 de abril de 2011
Google Music It's Almost ready!

Google Music has been a long time in the making, and it now appears that the streaming service is close to being ready for prime time. There's only one thing missing: the music.
Currently, the service is at the point where employees are being asked to use it and test it out, which is one of the last steps before something is released to the public. The one main missing element, however, is content from the major labels. This shouldn't be an insurmountable roadblock, however, as labels are very excited to have a major competitor to Apple's iTunes, and Google is just the ticket.
The service would allow users to stream tunes to their computers or any other web-connected device, either from Google's supply or from their own, which could be uploaded to Google's servers. So the whole thing would be cloud based, which would be a different approach from Apple's download model. Sounds interesting! Now they just need to get the labels on board and get this thing out there.
Could be announced at the conference for developers Google I / O to be held next April.
I think that Google needs to get an style change because his applications have a lot of versatility but his applications don't have a good stuff, or at least more good than Spotify or Firefox Apps.
When the application becomes available I will try, and I'll coment to you in this Blog!!!
Good weekend , and Good fool's Day!
miércoles, 30 de marzo de 2011
The-minute news

This technology allows the reader to have all the information in their hands and when he wants, but how is this information? I think the problem is that information is going very fast. Journalists do not have time to reflect on what they publish. Contents hardly studied. The information lacks of context so often misunderstood. I think that going to impact, (will send the information as they develop the facts) loss of cohesion of the news. There is a big mass of information, but, to what extent is it real? You have so much information, so many views that do not know what to believe. It is also a very common phenomenon that runs lies on some news. This is very common in soccer news (signings, coachingchanges ...), why is this happening? Often it is because the journalist in question sends the information published as it arrives. They don’t wait for verification, not worried that you are transmitting falsehoods, only concerned to update the information, get to publish the news before another newspaper. The society is increasingly uninformed as to have as much information at the end do not look almost nothing and looking not know whether to believe it. A phenomenon that is currently occurring in the population is that people will only look at what interests him, ignoring the rest of the information.
Not try to criticize of the media, all I am saying is that journalism is undergoing a crisis of values. I think the purpose of journalism is the study of an event, this analysis, and subsequent transmission of this phenomenon, trying to be as objective as possible. Journalism should try transmitting a truth. Today, this hardly happens. Many journalists do not stop to think about what they are doing. A clear example of this is what happened recently with the sports newspaper AS. Modified image (erased a player to give the reason the referee had blown for an offside that was not) and then even dare to say that it was a computer mistake...
Anyway, I think that journalism is entering a deep crisis in which anything goes, losing its purpose: the transmission of truth.
lunes, 28 de marzo de 2011
Computers in classrooms
I think today a six year old child does not spend time on the computer. Is a device that still doesn’t call attention. By putting computers in classrooms is true helps them get used to using either the computer, but you also make the child stand in front of a screen for the day. It is a way to start before the boy in this world, but, what may be its consequences? The child to be with the computer in class, come home and continue with your computer, and you have to do homework etc. At the end sure just dizzy over the Internet. I think that to study you need a minimum of maturity, and if not you, someone to control you (for example the fathers) and you also need concentration. We all know that the computer is a device that can operate for a long time without getting bored. It's simple, a couple of clicks and ready. Do you think that an ordinary child will be able to be at your computer doing homework without anyone check? I think this measure will cause more work for parents who will have the need to control her son much more than they already do.
It is a system that can be very effective and is very consistent with the present, with the media used ... I think the computer is a tool that will use it throughout their lives, and find it much easier to learn from small, but what about face to face relationships? not lost an important part of life, to go out and actively interact with others? The computer can become a substitute for friends. Clearly that was never going to lose at all oral communication, but a substantial part of it.
In conclusion, I think it is very well that education be in line with new technologies, but I think you need to know how to combine well, not to exceed or magisterial classes or classes more interactive.
jueves, 24 de marzo de 2011
Innovation
It is very difficult to keep pace with new technologies. They are constantly getting updates, new programs ... ever try to make them simpler, more intuitive, but there comes a time when you saturate while not know what to do.
I think the main reason for this is that piracy will increase progressively. Most programs are very expensive and people buy it to use much, as companies ... but an ordinary citizen couldn’t go buying the licenses of all the programs you use because if not, within a few days would be ruined or would remain antiquated.
This video shows how, in times long gone, the book hits the market and a monk does not know how to use. It makes a comparison with the help desktop. I guess he does to claim that there are people who couldn´t use logic to move to new technologies and need aid as useless as the desktop.
I hope you enjoy the video.
**There are spanish subtitles for an easy comprenhension for the spabnish people.
sábado, 12 de marzo de 2011
Android Market VS AppleStore
Not's a surprise that the direct competitor of apple store it's the Android Market of Google, but the questions is ¿ Are you sure that Android Market and Apple Store are in the same level of quality and quantity in the market of apps ?
Yes , it's really that Android Phones are conquering the market of mobile phones , but not's a prove that Android will be better than Iphone's operative system. Every time I touch an Android I'm more sure that it's a copy of iOS , the apple operative system.
The screen interface it's completely copied from apple interface. Let's see how to unlock an iphone and how to unlock an android, YES !! its clear!. When we are running through Android menu interface , we realise that also the menu it's copied from iOs phone.
Needles to say nothing more.
About market of Apps , nowadays Android has about 100.000 apps in his Android Market , and AppleStore has got 230.000.
Yes it's truth that AppleStore have 3 more years than AppleStore, but Android makes apps to a more extensive range of mobile phones. Well, if you hace only a one mobile phone, and you have the double of apps with the quality of apple, these apps sure that are more developed and tested than an apps that are developed to a lot of phones with different features and interfaces.
It's prove that the interface of apple it's more fast and easy to use than the android mobiles, but if you see the Android phones and the Iphones , you realise that WOW!! the design of Iphones is much better than the ugly Androids.
To Sum up, yes, Android it's a young operative system with a lot of interesting apps , but still no better than the Iphone apps!!
Android , luck in future!!
ROck , Blood , SUgar and ..... APPLESTORE !
JOSEP.
viernes, 11 de marzo de 2011
The 3D in cinemas: positive or negative innovation?The 3D in cinemas: positive or negative innovation?
- Wow! That film has been amazing! It's just incredible, and what about the effects of the 3D? Hilarious!
- Really? I don't know... at 30 minutes of the film I was tired because the glasses and feeling a bit dizzy with headache...
This conversation is typical at the end of a 3D film in a cinema. The question is... it's the 3D a good innovation? It isn't?
In my opinion, the 3D technology is not ready yet to put it in the hand of the spectators. It is a fact that putting up the 3d glasses has a terrible consequence: the lost of a big percentage of the film color; so are all the viewers ready to accept a worst image in change of a little more intensified effects? Not in my case.
A second point is the unjustified size of the 3d glasses. Them cannot be smaller... really? Not only about them can be so uncomfortable depending of the viewer, but is tiring to carry them all the minutes of the film.
Finally, is necessary to tell that the 3D film showing all their effects through the bicolor glasses comport a small (or bigger) feeling of dizzy and a headache after much minutes of the film.
So I think it's necessary that the cinema industry prepare or work more in the 3d technology to make it more comfortable and better to the viewers. Until this time comes, I will continue watching films in the usual style.
A new operative system of mobile phones emerge
However, Microsoft and Nokia signed an alliance few weeks ago and their objective is to create a new and definitive operative system for mobiles, blackberries and more important, for the new smart phones. With this fusion, it's certainly that Microsoft and Nokia are going to be the leaders in the phone market searching to defeat Apple and his new innovation system, the iOs4, which is winning more and more adepts of the Applemania. It's just silly, because in my opinion the best operative system actually is the Android System, which last month surpass Apple as the best functional system on mobile phones.
The unlimited functions of the next-gen videogames
But the truth is that with the next-gen technologies, the entertaining functions are not just limited in videogames. Kinect, the movement sensor produced by Microsoft for his XBOX360, is actually used in a lot of universities in Korea and the United States by students who make advanced technologies for creating robots.
The students use Kinect to make its robots follow the movements of the body like jump, walk or catch objects.
jueves, 10 de marzo de 2011
5 new technologies that will revolutionise your life.
1. 3D gaming
The fact that to get any kind of 3D image from a 2D screen means wearing a pair of sunglasses or worse means that three dimensional gaming isn't quite as convincing as multitouch and natural user interfaces, even though the two have been commoditised at almost the same time.
An Acer Aspire 5738 laptop with a 3D display costs about £550 at the moment, not bad for something with cutting edge technology that adds depth to any DirectX 9 game. The screen is of the polarised filter type, which is the new norm for extra dimensions.

Instead of using coloured filters splitting an image into two – one for each eye – the vertical pixel columns are alternated between left image and right image and shone through a piece of polarised glass. A pair of dark glasses with oppositely polarised lenses ensures that only one image is seen by each eye. The difference to a game is tangible too, something like WoW runs and looks incredible on the low-end graphics hardware.
It's over in TV land that the real push for 3D is happening, though, as LCD suppliers ask us to upgrade again to watch hyper-real cinema in the lounge. Compared to the other technologies we've talked about here, though, 3D requires a lot of effort on behalf of the watcher (those pesky glasses) and most of us are very lazy; hence the ubiquity of MP3 and standard definition movies, while Blu-ray and higher resolution sound standards continue to flounder. We value ease of use over quality every time.
In its favour, 3D doesn't actually require any work on behalf of games developers or publishers, as the stereoscopic image is created at the driver level. On the other hand, that means there's no massive push by the people who make and sell games to encourage us to adopt it.
2. Streaming games
The advancements in superfast broadband hasn't just helped the cause of downloadable games. It will also have no some small impact on the future of streaming games over broadband, or at least that's the theory.
There are several companies pursuing and a significant amount of money invested in the idea that one day, your precious PC will be almost entirely redundant as a games machine.
The concept is simple: all the game's data is hosted on a central server and all you will have to do is receive the display and send back input commands. It's a little like the technology used for MMORPGs, except that the rendering engine isn't on your PC, it's actually in the same server farm as the core intelligence.
This idea was actually mooted some years ago with the Phantom console, which never made it to the stores. It's looking unlikely that OnLive (www. onlive.com), Gaikai and Microsoft's own streaming project will end up as vapourware though, despite the obvious concerns about input lag: the delay that occurs every time you press a key. The signal has to travel hundreds of miles before a character even moves.
Proponents say that even twitch gaming FPS games are possible but we're a little more sceptical. There's another reason that at least one of these services will be properly launched soon, and that's vested interest by games publishers.
Because no content is stored on your machine, of course, it's impossible to pirate a streamed game, which is obviously an attractive proposition for them. In the immediate future, though, it is more likely to be a technology that runs like games such as Quake Live, which use a combination of some local processing power and some server-based cycles. That's certainly the route Microsoft is taking, and seems more achievable than relying on 'the cloud' at this stage.
3. Six-core processors
You won't have to wait long for this one. Intel's Westmere CPUs may be hanging around with the dregs of processor society at the moment, chucking their chips in with the integrated graphics crowd, but they're about to grow up – and fast.
Sometime over the next few months Intel will go two better than the current line up of quad-core CPUs by launching a six-core version of its high-end Core i7 line. Based on the existing Nehalem architecture, the headline feature is a process shrink down to 32nm, while the rest of the spec sheet remains largely the same. It could be a genuine upgrade.

Games programmers are getting much better at working with multithreaded code so that most major titles, like Empire: Total War and its forthcoming sequel Napoleon, will see a much bigger performance increase when given extra cores to play around in than the often sporadic leaps in frame rate we saw going from two to four cores.
Because the benefits will be in the amount of cores, rather than the speed of things you can do at once, Intel are encouraging some developers to add extra content specifically for people with a six-core CPU. Given the plethora of disappointments we've had lately with almost every technology that's promised to increase our frame rates, we'll reserve judgement until we have one in the office.
The good news is that these hexa-powered processors will fit into most existing X58 motherboards after a simple BIOS flash. The bad news is X58 motherboards are still very expensive too.
4. Wireless power
A few years ago we saw a demonstration by a team at Fulton Innovation of a product called eCoupled. Using the principle of electromagnetic induction, by which an electrical charge can be stimulated in a wire coil by placing another one nearby, the crazy boffins were able to display wireless power transfer.
Despite being high voltage, they said, it was safe, efficient and could be applied to any surface. The demo room consisted of a kitchen without plugs, but full of lights that could be stuck anywhere and a frying pan that heated up just by sitting it on the counter. Put a phone on the same counter and it began charging. Clearly, this was the future.

Fulton are still working on wireless power, but it's a different company that's beat it to the shops, Powermat – and its products are expensive for something that replaces a 50p mains plug.
The good news is that the Wireless Power Consortium are going to be finalising a standard for wireless power called Qi later this year, which should mean prices drop and manufacturers have the confidence to build the technology straight into devices, rather than requiring an adaptor.
If you think that's crazy, though, take a look at Airnergy by RCA. It's a tiny dongle that can turn Wi-Fi signals back into electricity for charging phone batteries and the like.
5. Wireless displays
The last two standards for monitors, HDMI and DisplayPort, didn't exactly have us all rushing out to upgrade our PC screens and graphics cards, so it's a safe bet that DVI will remain the cabled interface of choice for some time to come. What about connecting a monitor to your PC without wires though?
That's something that could be worth shelling out for. Two different technologies were on the show floor at CES, which should be available en masse this year.
The first, WirelessHD is being pushed by the usual line-up of TV and DVD player manufacturers as a replacement for HDMI. It uses a short range, high bandwidth in the Ultra-Wide Band (UWB) spectrum to transmit HD video and audio from a set-top box or media centre to a TV screen.
The idea is nothing new, Philips have had a kit out for a while that does the same thing, but WirelessHD is a proper standard and should ensure maker A's TV works nicely with maker B's Blu-ray machine and so on.
Perhaps more relevant for us, though, is Intel's new Wireless Display, or WiDi. It's designed specifically for laptops in order to remove the hassle of cables when you want to dock them with a proper screen, and like WirelessHD sends the video signal to a receiver box.
Unlike WirelessHD, WiDi can't handle protected content and the like, but it is much simpler since it requires no new hardware inside the laptop. Instead of using a separate transmitter, WiDi is a software layer on top of the existing Wi-Fi chip, so it's much cheaper to produce. Providing there's no latency introduced to the picture refresh rate, this could be a killer.
miércoles, 9 de marzo de 2011
Social media. The network revolution
"Next month the meeting of the alumni of our former high school will be held. We still remember having to organize 50 people through e-mails 10 years ago using a portal as complicated as Terra, a slow, unfriendly and tremendously disorganize system."This time, however, it has all been much easier. All we had to do was to create an event in Facebook adding all the guests, post it on Twitter; and the same evening
we did that, we received the confirmations on our iPhone.
What has happened in this last 10 years? We have lived through the generalization
of Internet use in our homes, and the burst of more personal means of communication like IRC. In this context, it is interesting to quote Ken Olson, founder of Digital Equipment Corporation,
when in 1977 he said “There is no reason anyone would want a computer in
their home”. In the end, we can safely say that Mr. Olson
was wrong.
We see Google as a clear example of the expansion of internet and the business tied to it. Starting out as a small search engine for the students at Stanford University (California, USA) it grew into a very large company so diversified that it is present in sectors as diverse as Internet advertising and genetics laboratories.
Our day cannot be complete without having checked our wall on Facebook, the seeds of our favorite sites, the video of Messi’s last goal on Youtube, and of course, our e-mail. To our parents it might look like a waste of time and we might hear this expression from them: “You will get square yes from spending so much time looking at the screen”, but the fact is that this new means of communication saves us time and money, plus it makes our lives more comfortable and we are able to access information with just a click.
The easy accessibility to this means of communication makes it not only possible for developed countries to use, but it is a global phenomenon that knows no borders. For instance, last June, in a repressive country as is Iran, students used Youtube, Twitter and Facebook and became a press agency for the Green Revolution. Social networking was used to organize protests as well as to show and explain to the outside world what was happening in Iran after the 2009 presidential elections.
On the other side of the world, during the 2008 presidential elections in the US, social networks turned into a new way of campaigning. The candidates could reach all voters, and a new way of doing politics was
born.
In the academic area, this innovation has allowed a new kind of student-teacher communication as well as means of contact among students. For instance, in sociology class, each week we had to write about and discuss a topic that came out during the lecture in a forum where all the students expressed their opinion. Although the university is starting to use this new means of communication, there is still a long way to go, for example, it would be much more effective to post a tweet or just send an e-mail than to hang a paper outside
the lecture hall saying that there is no class. We don’t send messages in the bottle anymore, so why not start using more efficient ways of communication? But not only are we going to use it in our free time or during our university stage, since every day it is more and more common that all these tools are being used in the professional world. We have examples of LinkedIn that has created a new way to search for job candidates and Twitter for publishing press releases on, or as mention before, providing a new way of doing politics. Which is the next step? Mobile Internet. As has occurred in Japan, in a couple of years, any child will have Internet access in his or her own mobile phone, causing a widespread shift in the way people communicate. The use of the personal computer will be reduced since, at the end of the day, you will have checked everything that was pending via cell phone. If to all this we add the future infrastructure LTE that will allow much faster uploading and downloading of data than what we use today, the way of interacting via mobile or portable devices will change the philosophy of modern communication. Some example would be the streaming of live video over the Internet, sending high resolution photos and ultimately sending large amounts of data. It will become less necessary to have software in our own computer since we will work in the cloud with online applications, such as Google Docs or iWork.com. Of course this requires an increase of bandwidth at home and at work. This is more difficult to increase than cell phone coverage, since it would be necessary to wire the entire city at a high cost. All in all, a life more online and less individual.
But all that glitters is not gold, all these innovations have led to a series of problems. Misuse may give rise to major privacy issues or exposure to malicious people. As it happens, people, through ignorance, provide
personal information and images that shouldn’t be published or be in the public domain. Not for this, however, do we have to demonize these services, rather the population has to be informed about the risks. There may be cases of dependence as well, where people end up interacting almost exclusively online, losing human contact, or spending more hours in front of a screen than doing other activities.
As some experts in the field have said, we are living at a point in our history that is comparable to the time when the printing press started a revolution, providing a new way of transmitting the culture and knowledge
that came to light back in the fifteenth century. Undoubtedly, we are at the beginning of a new stage that began with the universal access to Internet and we do not know to where it is going to end up. Sometimes, nowadays we have the sensation that it is very hard to come up with new things, but already in 1899 Charles H. Duell, a commissioner from the U.S. Office of Patents, had a similar impression: “Everything that can be invented has been invented”. Facebook or Youtube didn’t exist in 1899 but neither did the airplane nor the color TV, so let’s just see what happens down the road... We have to leave you because we have just seen a new Italian restaurant well recommended in Rummble where we could celebrate this year’s dinner reunion.
viernes, 25 de febrero de 2011
The ScentScape THE WAY OF SMELL

THE SCENTSCAPE , A VISION OF THE SMELL
Introducing the ScentScape, a new device for fans of the new
entertainment experiences. In the world of cinema and video games, has always tried to bring the viewer into a realm of reality: widescreen LCD,speaker surround sound 5.1-7.1 or the recent arrival of 3D, but among these devices has never been thought in the smell.
The U.S. company, ScentSciencies, has developed a device that could change
the way that people play and watch movies or videogames, the ScentScape.
This device is able to reproduce the smell of our movies and games, and we are moved to the area of film or game.
The developers says "imagine you're watching Avatar, how can you imagine the feeling of being able to smell the flora, and touring the planet of Pandora ,
experiencing odors that ever you had not sense, a different planet to ours"
This device is already on the market, it may seem silly at first glance,but may be is the first step towards the entertainment of the future.
It may be that at home the odor intensity and lack of variety of odors can do it too monotonous, and such a annoying device. But, imagine it in theaters, If they put multiple devices on them, and is played a fantastic movie like avatar,
Lord of the Rings or Another movie that transports to another world of sensations, can be a fantastic experience. We're not going to the movies every day so it is not a feeling routine and boring, that's the key!
In the market ,right now, there are 22 scents and the device is compatible with different films and games like Avatar or World of Warcraft, although they are developing many more smells and compatibility with other works.
The price of the device, which connects via USB, is 70$
and comes with the pack of the 22 scents, with a duration of 200-350 hours per cartridge at maximum intensity. The value of each cartridge is unclear , and that came on 22 February.
This device promises to make different opinions, and may be one step closer to virtual reality.
I invite you to give your opinion about this product or send any question or issue to be addressed.
This is the address of developer:
http://www.scentsciences.com/products.html.
Greetings , and see you later!
Josep
Angeloud@hotmail.com
miércoles, 23 de febrero de 2011
New yechnologioen on the cinema
(2009) Director: James Cameron (20th Century Fox)
(2005) Director: Peter Jackson (Universal)
(2006) Director: Gil Kenan (Sony Pictures Imagworks)
(2006) Director: Sam Raimi (Sony Pictures Imagworks)